John Obidipe
My Story

I can see people's
hidden potential.

That's my superpower. It always has been.

John at a workshop

I wasn't the academic child — no amount of schooling could change that. But I was intelligent. People intelligent. Emotionally aware. Creative. A mature soul in a young body, ahead of his years. I used to read Proverbs in the Bible over and over because I loved the idea of being wise.

Growing up with Nigerian parents who wanted a doctor, lawyer, engineer, or accountant, I was squeezed out of state school into private school, through boarding school — being baked to become my parents' desire. They're sweet people and they wanted the best for me. But each time I did something well, it still felt like a disappointment.

I remember sitting in the headteacher's office as he told me how disappointed he was in my grades — two A's, five B's, and a C. I came to know later those grades weren't too shabby. But that moment imprinted in me. Never to be forgotten.

"I was done. Done trying to be what everyone else wanted me to be. Done living a life that was not mine."
John speaking to an audience

Applying for university, I decided to test taking some control of my life. I applied to read psychology. Though accepted into a few universities, I didn't get the grades I needed. At that point, I was done. I needed a reset. I needed to take the wheel.

So I respectfully declined all advice from my parents and decided to do a Menswear Fashion Design Technology degree. There I learned how to deeply deconstruct a brief and harness my limitless creativity to turn it into deliverable value.

John speaking passionately John presenting

Over the next twenty years I learned how to understand what was great about me and how to apply those abilities to different problems to create different solutions. Using my understanding of my innate abilities — my superpowers — I can see human potential when I meet a person for the first time. That view only deepens as I get to know them.

On this journey, I also learned the power of regularly resetting — your mindset, your outlook and perspective, your goals and aspirations, and other work and life aspects. That's what I bring to every person I work with.

"How are you? No — how are you really doing?"
John in a coaching moment

What it's like to be coached by me. We start with "how are you?" Then: "how are you really doing?" I regulate if necessary, so you're actually in the room and connected to the conversation. Then I get a full download of your week, an accountability check-in for the tasks you said you'd complete, and we begin to account for progress and tie it into the bigger picture. No slides. No intake forms. Just a real conversation.